Inforica - Digital Transformation
Project Overview
A Microsoft-authorized partner platform focused on cloud, data, and AI transformation services.
The Challenge
The existing app had a high churn rate due to a confusing user interface and slow transitions.
The Solution
Conducted user research and redesigned the app with a focus on 'micro-interactions' and a simplified user flow.
Key Achievements
40% improvement in user retention
Featured in App Store 'New & Notable'
Streamlined workout logging process
My Role
Product Designer
Engagement Period
2022
Core Technologies
WordPressCloudAIEnterprise
Launch Project
Source Code
Source Private